Jungle X-Pedition Teaser Posters
This project involved creating a series of illustrated teaser posters to announce the launch of Jungle X-Pedition, a new thematic transformation at Kings Dominion. The goal was to build excitement and anticipation among park visitors while maintaining the mystery of the new attractions.
Company:
Kings Dominion
Year:
2021
Service Provided:
Illustration & Concept Art, Print Design & Layout, Branding & Visual Identity,Marketing Strategy Integration
Tools Used:
Adobe Photoshop, Adobe Illustrator
To achieve the project goals, I began by collaborating with the corporate marketing and creative teams behind the area's transformation to understand the vision for Jungle X-Pedition. I developed a series of illustrated posters that combined bold typography, vibrant colors, and intricate details to evoke a sense of adventure and mystery.
Key Steps:
Concept Development: Brainstormed ideas and sketched initial concepts to capture the essence of Jungle X-Pedition.
Illustration & Design: Created custom illustrations and layouts that hinted at the new attractions while maintaining an air of intrigue.
Feedback & Refinement: Worked closely with the team to refine the designs and ensure they aligned with the vision for the area.
Delivery: Produced print-ready files and oversaw the production process to ensure quality and consistency.
